Marketing & Media

Marketing is a big-picture activity at the Institute and, consequently, there is a great deal of interface and coordination with other Institute groups and committees. The Marketing Committee is responsible for determining and implementing comprehensive marketing strategy in support of the Institute’s mission and goals. This ranges from events to educational programs and research initiatives as part of an overall organizational strategy. Of course, the promotion of the Institute and its affairs is a core charge of this committee. This includes everything from email campaigns to press releases, event promotion, social networking programs and other networking strategies. The marketing team is also responsible for capturing assets resulting from Institute events and activities—in the form of photo imagery, audio and video recordings and other digital and print materials—and developing these assets in various forms of workshops, webinars, presentations and publications as knowledge-sharing content made accessible to Institute members and the public.

Committee Members

Photo of Mic Patterson

Mic Patterson

Ambassador of Innovation & Collaboration, Facade Tectonics Institute

Co-Chair, SKINS Executive Editor
Photo of Ron Hull

Ron Hull

Global Director, High Performance Products, Kuraray

Co-Chair
Photo of Katie Gould

Katie Gould

Program Director, Facade Tectonics Institute

SKINS Creative Director
Photo of Christopher Payne

Christopher Payne

Associate, Gensler

SKINS Content Editor
Photo of Brienna Rust

Brienna Rust

Consulting Engineer, Simpson Gumpertz & Heger

SKINS Content Editor
Photo of Marty Trainor

Marty Trainor

Vice President of Preconstruction, Ventana Design-Build Systems

SKINS Content Editor
Photo of Nick Carrillo

Nick Carrillo

Mountain States Manager, WWCCA

SKINS Event Calendar Editor
Photo of Alberto Alarcon

Alberto Alarcon

Market Manager, Kuraray

Social Media Editor
Photo of Ted Kesik

Ted Kesik

Professor of Building Science, University of Toronto

Committee Member
Photo of April Rawson

April Rawson

Senior Manager, Business Development, National Fenestration Rating Council

Committee Member
Photo of Audrey Wu

Audrey Wu

Gensler

Committee Member

Want to get involved?

Applications to this committee are considered by the committee members on a case-by-case basis.

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