Marketing & Media

Marketing is a big-picture activity at the Institute and, consequently, there is a great deal of interface and coordination with other Institute groups and committees. The Marketing Committee is responsible for determining and implementing comprehensive marketing strategy in support of the Institute’s mission and goals. This ranges from events to educational programs and research initiatives as part of an overall organizational strategy. Of course, the promotion of the Institute and its affairs is a core charge of this committee. This includes everything from email campaigns to press releases, event promotion, social networking programs and other networking strategies. The marketing team is also responsible for capturing assets resulting from Institute events and activities—in the form of photo imagery, audio and video recordings and other digital and print materials—and developing these assets in various forms of workshops, webinars, presentations and publications as knowledge-sharing content made accessible to Institute members and the public.

Committee Members

Photo of Mic Patterson

Mic Patterson

Ambassador of Innovation & Collaboration, Facade Tectonics Institute

Co-Chair, SKINS Executive Editor
Photo of Ron Hull

Ron Hull

Director, Global High Performance Products, Kuraray

Photo of Katie Gould

Katie Gould

Program Director, Facade Tectonics Institute

SKINS Creative Director
Photo of Christopher Payne

Christopher Payne

Associate, Gensler

SKINS Content Editor
Photo of Brienna Rust

Brienna Rust

Consulting Engineer, Simpson Gumpertz & Heger

SKINS Content Editor
Photo of Marty Trainor

Marty Trainor

Vice President of Preconstruction, Ventana Design-Build Systems

SKINS Content Editor
Photo of Nick Carrillo

Nick Carrillo

Mountain States Manager, WWCCA

SKINS Event Calendar Editor
Photo of Alberto Alarcon

Alberto Alarcon

Market Manager, Kuraray

Social Media Editor
Photo of Adrian Betanzos

Adrian Betanzos

Sr. Design Manager, Tech Company, Cupertino CA

Committee Member
Photo of Alberto Franceschet

Alberto Franceschet

Managing Director, SOCOTEC, Inc.

Committee Member
Photo of Bill Sante

Bill Sante

Vice President Sales & Business Development

Committee Member

Christopher Lalonde

W&W Glass, LLC

Committee Member
Photo of Vicente Montes

Vicente Montes

Associate, Curtain Wall Design & Consulting Inc. (CDC)

Committee Member

Want to get involved?

Applications to this committee are considered by the committee members on a case-by-case basis.

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